Online Fundraising Success Factors
Friday, February 25th, 2005A very CRM-ish article from PNN:
The true value of the Internet for any organization is in
creating and sustaining constituent relationships to ensure ongoing support.
This is achieved by implementing an online Constituent Relationship Management
(eCRM) strategy to involve constituents — especially donors — in more than
one activity so they can provide support for the organization in [...]


