TXT to Fight Cancer at UCLA
Ahhh! I am very jealous of this cool new project done by our friends in the California Division. Check out the video today to learn more. I wonder what company they used to do this? Or did they build their own texting system?
November 18th, 2008 at 10:29 am
Brilliant idea. If you find out about the technical aspects of it, please let me know. I’ll check with my folks at FG SQUARED to see if they know how.
~Mike
November 19th, 2008 at 1:15 am
The SMS part was a totally vanilla message flow. Call to action from the PA announcer > Mobile-originated message with primary opt in > Mobile-terminated message confirmingopt-in> Mobile-oriented message confirming opt-in. Standard Stop and Help options.
It was the integrated activity that made it really pop. The final step will be a phone bank by our colleges against cancer volunteers to follow up with all texters.
I will send a case study to David to post on the site. Our friends at ISIS-inc.org hooked us up with the keyword/shortcode.
If you have a good event where you can do a big announcement to lots of people, this is actually a really easy campaign to run. I am happy to share campaign assets and discuss further.
-miles orkin
california division, american cancer society
December 10th, 2008 at 12:34 pm
Coolest use of new media for a cause.
March 3rd, 2009 at 7:07 pm
[...] word is “hope” and the number is 20222. Try it out. They ran a pilot at halftime of a UCLA basketball game. It was astonishing to see how many fans held up their mobile phones to signify they’d been [...]
June 14th, 2009 at 2:21 pm
[...] word is “hope” and the number is 20222. Try it out.They ran a pilot at halftime of a UCLA basketball game. It was astonishing to see how many fans held up their mobile phones to signify they’d been [...]