Back in April the American Cancer Society launched its “More Birthdays” campaign. The premise being that we want to eliminate cancer as a major health problem so that more people can have more birthdays.

Now, over at Tipping Pitches, John Loomer reports that an iPhone app is being developed which is scheduled to be released in a few weeks. Not only will it help you remember birthdays of friends, family members, and co-workers, but it will also allow you to make a donation, send an e-card, and you can even blow out the candles on your cake (no, really!).

What’s innovative about this is not the fact that it’s an iPhone app, rather it’s the way it supports our mission. It will help to strengthen the bonds between our constituents and the Society as well as providing another means of making a donation.

If you’re thinking about building an app, designing it so that it strongly supports your mission will, I believe, make it more popular and relevant.

This entry was posted on Friday, November 6th, 2009 at 4:23 pm and is filed under Innovation, Non Profit Innovators, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.